How Blogs Can Be An Excellent Promotional Tool

Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning.

So what is a blog and how does it work? Blog is simply a web log or a diary which you maintain online posting various comments every day or even several times a day myenvoyair. In all aspects it is like a web page. With small differences. No more the fancy html pages, page links, graphics etc.

While you can have all these, the purpose is not show design excellence but to provide juicy information, news, and happenings from your specific industry Igtok review. Each posting is like a web page technically atleast as the the Search Engines looks at it as a separate page. We will see more on search engines later. The posts also carry links to other similar pages where you can direct people who visit your blog. Your visitors too can post comments and you have the option of editing it or even deleting it.

There are 600+ corporate bloggers at Microsoft. They use blogging as one of their greatest marketing assets, generating an astonishing amount of online and offline word of mouth interaction. Microsoft takes blogging seriously and these blogs are all linked to the corporate site nfl injury updates/. They help put a human face on the corporation by injecting individual’s passion for the company. What they are really involved in is building relationships on behalf of Microsoft.

A blogs or ‘weblog’ is a regularly updated internet journal of organized personal thoughts made usually by an individual. In the business world this may be either as an official corporate blog or in an unofficial capacity. Business blogs usually incorporate news, issues, and ideas and speak to customers, vendors and employees. What makes blogs unique is that they link with other blogs and websites and solicit comments making them the ideal platform for an ongoing dialogue. Blogs are inexpensive, easy to set up and use, and require no technical skills such as HTML. The collective term for blogs is the blogosphere.

The blogosphere continues to grow. Technorati the leading web search engine is currently tracking 19.6 million blogs. About 70,000 new blogs are tracked every day. The total number of blogs continues to double every 5 months or so. There are between 700,000 and 1.3 million blog posts made every day. Both Google and Yahoo are introducing blogs search engines. Yahoo is currently showing a beta version of blog search results alongside their news results.

News travels fast through the blogosphere. In times of disaster such as Hurricane Katrina or the London terrorist attacks, blogs were instrumental in getting news, photos and opinions out at a remarkably fast rate. They often beat journalists for the scoop on news or scandals. In fact you can be sure that these days’ journalists keep a close eye on blogs and use them as a source for stories.

What does this growth in blogging mean for your business? It means that you should give serious consideration to adding a blog to your business. However you should also consider whether a blog would fit in with your business objectives. Because of the different tactics that blogs can be used for you may want to weigh up the options as to what benefits it can offer you and your business.

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